Viltrox has officially begun teasing its next lens release, confirming that new APO prime lenses will be unveiled at The Photography & Video Show 2026 in Birmingham. The company shared a promotional poster carrying the headline “Catch us at TPS”, paired with the slogan “True APO, Pure Color”, clearly signaling a focus on apochromatic optical design and color accuracy.
The event is scheduled for March 13–15, 2026, marking the first public appearance of Viltrox’s upcoming APO lenses. While the teaser stops short of revealing full specifications, it establishes both the timing and the core optical direction of the new products.
A clear shift toward higher optical standards
The use of APO branding represents a notable step for Viltrox. Apochromatic lenses are designed to correct chromatic aberration across multiple wavelengths, reducing color fringing and improving contrast and edge clarity. The accompanying slogan, “Pure Color”, reinforces the idea that these lenses are intended to deliver more neutral color reproduction and cleaner rendering than standard designs.
Viltrox’s EVO series has already gained attention for balancing solid optical performance with accessible pricing, most notably with the AF 85mm F2.0 EVO. Introducing APO designs under the EVO banner suggests the company is aiming to push image quality further, rather than simply expanding focal length coverage.
Likely focal lengths and positioning
While Viltrox has not officially named the lenses, industry rumors point toward 35mm and 55mm F1.8 APO primes as the most likely candidates. These focal lengths would fit naturally into the EVO lineup, covering two of the most popular everyday perspectives for street, documentary, and portrait photography.
Both lenses are expected to target full‑frame mirrorless systems, with Sony E‑mount and Nikon Z‑mount widely anticipated, and L‑mount also considered possible based on Viltrox’s recent release patterns. Autofocus support is expected, though details on motor type and performance remain unconfirmed.
What to expect at TPS Birmingham
The “Catch us at TPS” messaging suggests that The Photography & Video Show will serve as the first official showcase for these APO lenses. Whether Viltrox plans a full commercial launch or an early preview with prototypes has not been clarified, but the event should provide the first hands‑on look and more concrete information.
Pricing has not been announced. If the new APO primes follow the general EVO philosophy, they may remain competitively priced, though the added optical complexity of true apochromatic correction could place them above existing EVO models.
A strategic move for Viltrox
By publicly anchoring its APO announcement to a major industry event, Viltrox appears to be positioning the EVO line as more than just a value alternative. The emphasis on optical correction and color fidelity suggests a bid to compete more directly with higher‑end first‑party and third‑party primes, particularly for photographers who prioritize clean rendering straight out of camera.
More details are expected to emerge as TPS 2026 approaches. For now, the official teaser confirms one thing clearly: Viltrox is preparing to raise the bar for its EVO series, with APO performance and color accuracy at the center of its next release.