Fujifilm X-Half Drops to $550, GFX and X Series Deals Save Up to $500
Fujifilm has launched a new round of spring promotions that bring significant savings across both its X series and GFX medium format lines. The biggest headline is the Fujifilm X-Half, which has seen a cumulative $300 price drop, bringing it down to $550.
On top of that, Fujifilm is running a broader spring deal event that saves up to $500 on select X series and GFX cameras and lenses.
Fujifilm X-Half: From $850 to $550
The Fujifilm X-Half launched at $850 and was widely criticized as overpriced for its spec sheet. Fujifilm responded with a $200 price cut last month, and now an additional $100 rebate brings the effective price to $550.
| Model | Price | Deal | Links | |
|---|---|---|---|---|
| X-Half | $549 | Save $300 | Amazon | B&H |
At $550, the X-Half becomes a much more compelling proposition. The camera is a fixed-lens half-frame digital camera with a retro design language, targeting street photographers and anyone looking for a compact everyday carry. The original $850 price put it in competition with far more capable cameras. At $550, it competes more directly with premium compact film cameras and entry-level digital options.
The camera uses Fujifilm’s classic film simulation modes including Provia, Velvia, and Acros, giving it the same color science found in Fujifilm’s X series mirrorless cameras.
GFX deals: Save $500
Fujifilm’s spring deals include $500 savings on both GFX medium format cameras and lenses.
| Model | Price | Deal | Links | |
|---|---|---|---|---|
| GFX100 II | $7,999 | Save $500 | Amazon | B&H |
| GFX100S II | $5,199 | Save $500 | Amazon | B&H |
| GF55mm F1.7 R WR | $2,099 | Save $500 | Amazon | B&H |
| GF80mm F1.7 R WR | $2,099 | Save $500 | Amazon | B&H |
| GF110mm F2 R LM WR | $2,699 | Save $500 | Amazon | B&H |
| GF20-35mm F4 R WR | $2,399 | Save $500 | Amazon | B&H |
| GF32-64mm F4 R LM WR | $2,099 | Save $500 | Amazon | B&H |
| GF45-100mm F4 R LM WR | $2,099 | Save $500 | Amazon | B&H |
| GF100-200mm F5.6 R LM OIS WR | $1,799 | Save $500 | Amazon | B&H |
X Series deals: Save up to $300
Fujifilm’s X series cameras and lenses are also part of the spring deal event, with savings of up to $300 on select models.
| Model | Price | Deal | Links | |
|---|---|---|---|---|
| X half | $549 | Save $300 | Amazon | B&H |
| X-T5 body | $1,899 | Save $100 | Amazon | B&H |
| X-T5 + XF16-50 | $2,299 | Save $100 | Amazon | B&H |
| X-T5 + XF16-80 | $2,399 | Save $100 | Amazon | B&H |
| X-H2 body | $2,399 | Save $200 | Amazon | B&H |
| X-H2S body | $2,699 | Save $200 | Amazon | B&H |
| X-T50 body | $1,499 | Save $100 | Amazon | B&H |
| X-T50 + XF15-45 | $1,599 | Save $100 | Amazon | B&H |
| X-T50 + XF16-50 | $1,899 | Save $100 | Amazon | B&H |
| XF14mm F2.8 R | $899 | Save $100 | Amazon | B&H |
| XF16mm F1.4 R WR | $1,049 | Save $150 | Amazon | B&H |
| XF10-24mm F4 R OIS WR | $1,049 | Save $150 | Amazon | B&H |
| XF50-140mm F2.8 R LM OIS WR | $1,699 | Save $200 | Amazon | B&H |
| XF70-300mm F4-5.6 R LM OIS WR | $849 | Save $100 | Amazon | B&H |
Where to buy
The deals are available now at Amazon and other authorized Fujifilm retailers. Fujifilm has not announced an end date for the promotions, but spring sales of this magnitude typically run for a limited time or until inventory runs out.