Sirui Officially Launches Aurora 35mm F1.4 Full-Frame Autofocus Lens Oct 10, 2025 Sirui officially launches the Aurora 35mm F1.4, a full frame autofocus prime lens for Sony E, Nikon Z, L-Mount, and Fujifilm X, featuring advanced optics and hybrid video controls for only $549.
Tamron 70-180mm F2.8 Di III VC VXD G2 for Nikon Z Officially Announced Oct 7, 2025 Tamron has announced the 70-180mm F2.8 Di III VC VXD G2 for Nikon Z mount. It features VC stabilization, fast autofocus, and a compact design. Priced at $1099, it ships starting October 23, 2025.
Sony Announces FE 100mm F2.8 Macro GM OSS Lens Sep 30, 2025 Today, Sony has announced the FE 100mm F2.8 Macro GM OSS, its first G Master macro lens. It offers 1.4x magnification, fast autofocus, and video optimized features. Priced at $1499, it will ship in mid November 2025.
Panasonic Launches LUMIX S 100-500mm F5.0-7.1 O.I.S. Lens Sep 25, 2025 On September 24, 2025, Panasonic launched the LUMIX S 100-500mm F5.0-7.1 O.I.S., a full frame ultra telephoto zoom lens for the L-mount system. It features Dual I.S. 2 stabilization, dual linear motor autofocus, and video optimized functions. It is priced at $2099 and will begin shipping in late October 2025.
GoPro has officially released GoPro Max 2 Sep 24, 2025 GoPro has officially released the Max 2, a modular 360 action camera with true 8K video, 10 bit color, and six microphone spatial audio. It offers tool free lens swapping, waterproofing, and advanced stabilization. With a price of $499, it is aimed at creators who want immersive video and flexible shooting.
GoPro Launches GorPro Lit Hero Sep 24, 2025 GoPro Lit Hero is a compact action camera with 4K video, built in front LED lighting, and waterproof design. Weighing just 93g, it is ideal for casual users and vloggers. Priced at $269.99, it offers simple controls and reliable performance for everyday shooting.
DJI Officially Launches DJI Osmo Nano Sep 23, 2025 DJI has launched the Osmo Nano, a 52g wearable action camera with a 1/1.3 inch sensor, 4K/120p video, 10 bit color, and advanced stabilization. Priced at around $275 for 64GB and $315 for 128GB, it offers waterproofing, a modular dock, and extended battery life for vloggers, travelers, and outdoor creators.
DJI Mini 5 Pro Launches with 1‑Inch Sensor and Lidar Obstacle Avoidance Sep 17, 2025 DJI has unveiled the Mini 5 Pro with a 1‑inch 50MP sensor, 4K120p video, redesigned gimbal, lidar‑assisted obstacle avoidance, and longer range, setting a new benchmark for entry‑level drones.
OM System Unveils M.Zuiko Digital ED 50–200mm F2.8 IS PRO Lens Sep 11, 2025 OM System released the M.Zuiko Digital ED 50-200mm F2.8 IS PRO, a professional telephoto zoom lens with a white finish. It offers a 100-400mm full-frame equivalent focal range, a constant F2.8 aperture, and supports Sync IS synchronization technology.
Nikon Launches ZR Cinema Camera with Internal 6K RAW on September 10, 2025 Sep 10, 2025 On September 10, 2025, Nikon announced the ZR, a compact cinema camera co‑developed with RED, featuring the new R3D NE RAW format for up to 6K/60p 12‑bit internal recording. It offers a 4‑inch DCI‑P3 LCD, AI‑powered autofocus, advanced audio, and versatile slow‑motion options in a fanless, durable body.
