Canon Introduces RF 85mm F1.4 L VCM Lens Sep 9, 2025 Canon has unveiled the RF 85mm F1.4 L VCM, a weather‑sealed L‑series prime featuring a voice coil motor for fast, near‑silent autofocus. Its optical design includes one UD and one aspherical element, plus ASC and fluorine coatings for reduced ghosting and easier maintenance.
Canon Officially Launches Cinema EOS C50 Sep 9, 2025 Canon has launched the Cinema EOS C50, a compact full-frame cinema camera with a new 32MP CMOS sensor, Dual Pixel AF II, and dual native ISO. It records up to 7K 60p RAW and 4K 120p, offering pro-level performance in Canon’s most affordable cinema body to date.
SIGMA Launches 135mm F1.4 DG ART Lens Sep 9, 2025 Sigma debuts the 135mm F1.4 DG Art, the world’s first autofocus 135mm F1.4 lens, delivering unmatched bokeh, resolution, and depth for next‑level portrait photography.
SIGMA Launches 35mm F1.2 DG II ART Lens Sep 9, 2025 Sigma unveils the 35mm F1.2 DG II | Art, a lighter, more compact successor with stunning image quality, beautiful bokeh, and minimized focus breathing for both photo and video.
SIGMA Launches 20–200mm F3.5–6.3 DG Contemporary Lens Sep 9, 2025 Sigma has introduced the groundbreaking 20–200mm F3.5–6.3 DG | Contemporary lens. This is the world’s first high-power zoom for full-frame mirrorless systems to offer a 20mm wide-angle focal length combined with a 10x zoom ratio in a single compact design.
Nikon Releases Silver Edition of Z f Mirrorless Camera Sep 4, 2025 Nikon Releases Silver Edition of Z f full-frame mirrorless camera with a classic chrome finish, alongside new color options and an upcoming Film Grain effect firmware update. Set to launch in late September 2025.
Viltrox Launches AF 56mm F1.2 Pro APS-C Lens Sep 1, 2025 Viltrox has launched the AF 56mm F1.2 Pro APS-C mirrorless lens, priced at $551. Now available for Sony E and Fujifilm X mounts.
Hasselblad Launches X2D II 100C and XCD 2.8-4/35-100E Aug 26, 2025 Hasselblad introduces the X2D II 100C medium format camera, featuring a 100-megapixel sensor, AF-C continuous autofocus, and 10-stop image stabilization. Simultaneously, the XCD 35-100mm f/2.8-4 lens is released, with pricing starting at $7,399.
Nikon Launches Nikkor Z 24-70mm F2.8 S II Lens Aug 22, 2025 Nikon introduces the NIKKOR Z 24-70mm f/2.8 S II lens, featuring a Silky Swift VCM focus motor that delivers 5x faster autofocus than its predecessor. Weighing just 675g with an internal zoom design, it is priced at $2,799.95.
SIGMA Launches 200mm F2 DG OS Sports Lens Aug 19, 2025 SIGMA introduces the 200mm F2 DG OS Sports telephoto prime lens, designed for full-frame mirrorless cameras. It features a 14-group, 19-element optical design with 2 FLD and 2 SLD elements, and is available in L-Mount and Sony E-mount versions. Priced at $3,299.
